History Milestones

Ambition Emerged

AlWatheer Wood Works Company w.l.l founded in 1990 blending in the commercial line with fabrics trading in means of upholstery and drapery, whereas it held that direction for almost four years in climbing the ladder. Afterwards there was an essential need collaborated with a keen perception to alter the scope and vision respectively in order to combine trading along with manufacturing a wide spectrum of joinery to fulfill market needs and demonstrate ambitious steps for expansion relying on backward integration methodology.

Therefore, in 1994 a gallery was prepared in order to serve and achieve the new approach. By time production been mobilized starting pouring the stamina of struggled baby steps to excel in market which holds a vast varieties and huge numerous qualitative demands, thus it started the career focusing on handcrafted manufacturer including most of possible entities within the range of demand. Moreover, different approaches been taken place in the means of marketing and production hand by hand to evolve such a path and pave the way for smooth inclining and reputation prevailing.

hence the mission started in the acquisition of facilitating machinery, workspace, resources, inventory…etc. to scratch out logistics and production solutions.

Production Kick off

Over a decade, we succeeded in penetrating several opportunities along the horizon with tough competition. Concurrently we were seeding ourselves in ground with big thumbs up to harvest in the first start of the millennium, so in 2001 we invested in workshop foundation spreading over 420 square meter, consisting of joinery, wood paint and upholstery divisions all under one umbrella and control. Additionally that precise step had boosted us yet reinforced in overcoming proportional challenges and being one of the lead manufacturers for householders within 6 years, whereas it was substantially crystalized by high end line of products with infinite wood solutions in parallel with skilled labor and prompt expeditious execution.

Market Awareness

When looking at past and present challenges, we should be aware that continual, constant and yet consistent development is essential and considered a primary pillar. However, our past policy acquired a clear philosophy based on make to order system with guaranteed results depending on live demonstration covering the parameters of customization, agility, flexibility and perfectionism regarding product point of view, on the other hand, those parameters played a big role in fulfilling huge merged milestones in relative short period of time.

Footprint Enlargement

Nevertheless in correspondence to customers positive feedback, we felt expanding was a must as we parish commitment to our faithful clients despite the regional and global recessions issue were present at that specific time. Hence, in 2007, we doubled our space up to 950Sq.m located in byader industrial zone – Amman, employed loyal Fidel professionals and acquired common machineries along with major efforts on staff intrinsic and extrinsic training.

Finally yet importantly, the top Management decided to take a comprehensive all in all premises including top management and factory to be located in Al-Qastal Industrial Zone covering more than 1780 square meter hanger commissioned and turned fully operational in March 2016. Eventually the company intends to increase the production capacity in order to fulfill large-scale projects that considered being the signature of this country for the coming ten years.